Credentials
Ph.D. (Business Administration–Marketing, consumer behavior emphasis)
Interests & Passions
Marketing for social change, leading for a sustainable world, mindful consumption
Introduction
Abigail (Abby) B. Schneider is an Associate Professor and Director of the Sustainable Economic and Enterprise Development (SEED) Institute in the Anderson College of Business and Computing at Regis University. She earned her Ph.D. in Business Administration (Marketing, Consumer Behavior Emphasis) from the University of Colorado at Boulder and her B.A. from Colgate University where she studied Psychology and Film & Media Studies. Dr. Schneider’s research focuses on consumer judgment and decision-making in relation to individual, societal, and environmental well-being, particularly in the context of public health, environmental sustainability, and digital technology, and has been published in venues such as the Journal of Consumer Affairs, Business Horizons, Appetite, International Journal of Nonprofit and Voluntary Sector Marketing, and the Journal for Advancement of Marketing Education. She has also written multiple book chapters and articles for popular press magazines such as Conscious Company. Dr. Schneider’s teaching interests focus on consumer behavior, marketing research, and values-centered marketing. She has also taught courses on Neuromarketing as well as a travel learning course that takes students to Uganda to learn about social entrepreneurship and sustainable development. Prior to joining Regis, Dr. Schneider worked in production for the ABC News show What Would You Do? in New York City.
Why am I an OPEN fellow?
I am honored and thrilled to be an OPEN Fellow. Ever since I stepped foot into a business school for my graduate education, I knew that I wanted to use my degree for good. I believe that business provides the tools and processes to tackle some of the world’s greatest social and environmental challenges, and I believe that business higher education has a critical role to play in equipping change agents from multiple sectors and industries with these tools. I also believe that change requires a community, and I am very excited to be able to join forces with the incredibly skilled and knowledgeable members of OPEN to be able to catalyze positive change on a global scale.
How can I help change agents?
I can help change agents develop their leadership skills and think like strategic marketers (e.g., conduct marketing research to define needs and scope projects). I can also help facilitate connections.